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MY ROLE IN THIS PROJECT
In the fall of 2015, I joined the team of a global agency Mullen Lowe Profero to take over design production for this project. With a pitch-idea already chosen by the client, my job was to develop the existing design concept to its final stages. I worked on all aspects of the campaign - presentation decks, print/OOH, digital banner layouts, and a detailed design style guide.
Project Development
During my time working on this project, design concept went through several transformations before taking its final form.
CAMPAIGN STYLE
GUIDELINES
GUIDELINES
Print Ad: Fullpage Layout
Presentation Deck: Message Mash-up Details
OOH: DESIGN & TYPOGRAPHY
DIGITAL BANNERS
Banner Assortment / CTA Frame
Presentation Deck: Digital banner animation sequence
SPECIAL PLACEMENTS
Digital screen at the Canary Wharf, London.
London Tube pneumatic ticket gateway at Monument station
ECN digital display screens in the financial center
Retail storefront, 35 Wall Street, New York
Bus stop near Monument and Moorgate stations and Canada square mall, London
THANK YOU FOR WATCHING!