CFA Institute is a global association of investment professionals committed to the highest standards of ethics, education, and professional excellence. Members of CFA Institute are considered unparalleled professionals who are fully engaged in raising the standards of the investment management industry.
MY ROLE IN THIS PROJECT
In the fall of 2015, I joined the team of a global agency Mullen Lowe Profero to take over design production for this project. With a pitch-idea already chosen by the client, my job was to develop the existing design concept to its final stages. I worked on all aspects of the campaign - presentation decks, print/OOH, digital banner layouts, and a detailed design style guide.
OOH: DESIGN & TYPOGRAPHY
THANK YOU FOR WATCHING!