CFA Institute is a global association of investment professionals committed to the highest standards of ethics, education, and professional excellence. Members of CFA Institute are considered unparalleled professionals who are fully engaged in raising the standards of the investment management industry.

MY ROLE IN THIS PROJECT

In the fall of 2015, I joined the team of a global agency Mullen Lowe Profero to take over design production for this project. With a pitch-idea already chosen by the client, my job was to develop the existing design concept to its final stages. I worked on all aspects of the campaign - presentation decks, print/OOH, digital banner layouts, and a detailed design style guide.
Project
Development
During my time working on this project, design concept went through several transformations before taking its final form.
CAMPAIGN STYLE
GUIDELINES

Print Ad: Fullpage Layout
Presentation Deck: Message Mash-up Details
OOH: DESIGN & TYPOGRAPHY
DIGITAL BANNERS
Banner Assortment / CTA Frame
Presentation Deck: Digital banner animation sequence
SPECIAL PLACEMENTS 
Digital screen at the Canary Wharf, London. 
London Tube pneumatic ticket gateway at Monument station

ECN digital display screens in the financial center
Retail storefront, 35 Wall Street, New York
Bus stop near Monument and Moorgate stations and Canada square mall, London

THANK YOU FOR WATCHING!

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